Designs by Bill Lawrence and his federally registered "Designer" Service Mark Home

Knowledge from the Legend! Bill Lawrence's writings guide you to a better understanding how magnetic guitar pickups function. Click here

Dear Friends,

All my pickups fulfill the five most important things any player is looking for: Output, Dynamics, Transparency, Versatility & Balanced tonal response.

Each coil is carefully wound to precise specifications which insures that the coils are free from any internal shorts to guarantee a consistent sound quality AND all pickups are treated with high temperature resistant wax to reduce micro phonic squealing. 

Finally, each pickup has to pass our quality control check. 

We measure the DC and the total resistance, the inductance and the Q Factor; but most importantly, I have developed a system that detects minor shorts or semi-shorts in a coil.  These shorts will cause eddy currents to flow in the coil.  Eddy currents interfere with the signal, alter the sound reproduction and cause severe losses.  All coils must be free of internal eddy current interferences to pass our final inspection.

Our extremely low prices may surprise you, but there is a simple explanation. First of all, Becky and I are a small company, and we operate on a very low budget. We barely spend any money on advertising, and we don't have any paid endorsers. Also, since my days when I mass produced pickups, I still own an enormous amount of high quality tooling and equipment which makes us independent from expensive, outside suppliers.

We offer a small & well-selected collection of my favorite & original models.

My philosophy is: if the product is right, the price is right and you treat your customers the way you want to be treated, the word-of-mouth is faster than the speed of sound!

Our product is our advertisement.

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